I like that you can sync to more than 1 device (laptop/PC) at once and access those files anywhere, anytime. It also has an option called "cloud drive" which allows me to store my photos etc in their own folder so they're not taking up space on my main harddrive or laptop. Also, when it's connected via USB3 it doesn't lag as much as using via wifi. For starters, I didn't realize how good this program was until after purchasing, but now realize there are some things I'm missing out on by onlyβ¦