I like that it has everything you need to build an effective paid advertising campaign in 1 place! The site layout can be confusing at first -- but once familiarized with what's available, this becomes less of an issue. It takes some getting used too, because there are many different kinds of content types (videos, articles, etc.) as well as multiple ways for users to interact/engage wtih each piece or type of content. If someone needs help deciding which kind of content works best within their