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Knotch Review

1

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Very good

Revainrating 4 out of 5  
Rating 
4.0
Marketing, Content Marketing

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Description of Knotch

Knotch is the Content Intelligence Platform that measures and optimizes content marketing ROI. We help CMOs and their teams measure and impact the outcome of their content efforts via real-time, actionable intelligence across all of their content investments. Our end-to-end Content Intelligence Platform helps marketers plan, measure, optimize and benchmark their content programs across their owned sites and paid channels. We work exclusively with brands and never monetize from any distribution channels, ensuring that our business model isn’t invested in the success of what we are measuring. Put simply, Knotch helps brands become better storytellers through data. We’re based in SoHo, NYC and Fortune 500s trust Knotch’s vision for the digital marketing industry, including AT&T, Citi, Citrix, Deloitte, Ford, HP, HPE, Lincoln, Qualcomm, Synchrony, TriNet, and Walmart. Knotch has been recognized by Inc.'s Best Places to Work two years running, and Built In NYC’s Best Places to Work for three years in a row!

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Type of review

Revainrating 4 out of 5

Easy way keep in contact with customers

The platform has been extremely easy to use as it allows me to easily create campaigns and track them over time. I can also see where my audience spends most of its time online so I know what types of articles they will be more likely to read. It's not always 100% accurate for tracking pageviews but this doesn't really affect how well I'm able to understand which pieces of content do well. For example, if you have an article about something specific like "how to get rid of acne", then you'll…

Pros
  • Ease of use with custom analytics
  • Ability share data back into google docs without having access.
  • (see attachment)
Cons
  • Not all publishers give enough traffic.
  • No direct integration/connection from adwords account