I use a tape measure like hell and I love this one. It's small, sleek, light, long (35 feet) and the end of the strap is magnetic. It was unexpectedly comfortable. As a surveyor, my tapes get wet, dirty, dirty and cold. Now everything works great. Would like a lighter color. It's easy to lose your tape measure in the weeds. Luftkins Orange looks good on us, but their faucet doesn't work as well as this one.