Pros
- The customer service team is very responsive
Cons
- We really do enjoy using Latana
Latana Brand Analytics Review
2
·
Very good
Rating
4.5
Marketing, Customer Journey Analytics
Description of Latana Brand Analytics
Latana is advanced brand tracking for fast-growing consumer brands who want to make better marketing decisions.
Despite companies spending more than one trillion dollars a year on marketing and advertising, they still base their campaigns on gut feeling rather than actual fact. That's because they really don't understand the impact their campaigns are having on their target audience.
Our brand analytics platform takes the guesswork out of branding. Latana provides for brand marketers what Google Analytics offers digital marketers: an intuitive dashboard where they can track brand performance across target audiences, campaign impact, and how the competition is performing. Brand marketers use Latana to tailor marketing campaigns for their audiences and improve brand performance - leading to faster growth, lower acquisition costs, and improved retention.
Pros
- :) A lot cheaper alternative compared most other solutions available out there hence why they'd make use of such service before purchasing expensive alternatives when running their own businesses? Very happy about how intuitive its made is thus allowing users unfamiliarise themselves quickly within hours upon first install?! Makes life easier by having simple options readily
