The ease of use is what I like best about this software. It's very intuitive for anyone with basic computer skills. There are many different ways that one can utilize it as well. We have been able to track our website traffic and understand where people were coming from when they visited us online. This has helped me determine which social media platforms work best with my target audience.
It also helps me know how often we should post content so that it reaches more of those who are interested
Pros
Easy access
Allows user simple control over their site.
Saves money by eliminating needless expenses suchas ad placements, etc