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Litmus Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Marketing, Email Deliverability

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Description of Litmus

At Litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide cutting edge solutions for marketers around the world. With the latest release, simplify your workflow, create more effective emails, and get valuable insights that can inform and improve the results of your other marketing channels—all within one, seamless view. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 23 of the top 25 US ad agencies. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Reviews

Global ratings 3
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Type of review

Revainrating 5 out of 5

Great platform to manage multiple email campaigns plus other digital marketing campaigns

I like being part virtual team so easily from any where i work remotely with my coworkers as well! They make sure you're getting help at every step along way making it very easy going forward when needing support or questions/concerns about training etc.. There's nothing much dislike but maybe not enough activities offered? Would love some creative tasks such an animated videos tutorials ect which could keep employee engaged during slow periods / down time would be good :) This is best place…

Pros
  • Excellent pricing we are just under 12k annually
  • Easy drag&drop editor for designing templates, landing pages (landing page builder), Aweber signup forms in one click.
  • highly responsive technical specialists available anytime 24x7 days 365 without breaks
Cons
  • Nothing here

Revainrating 5 out of 5

This Tool Does Just What Its Supposed To Do

I use this tool mostly because it allows me automate my campaigns (emails). It helps with lead scoring too! Not so helpful when you forget how some rules work or need help understanding them at first glance - maybe an option like "Learn as You Work" would be nice? That's really all there is though; nothing bad about its features but just wish they could have done something else different than what was implemented here since most people won't find anything wrong either way-it does exactly whats

Pros
  • Autoresponders
  • Campaigns
  • Tracking emails sent &amp ; tracking opens to identify best performing ones etc.
  • great alternative in place instead email marketing service providers such Gmail Ads Manager / Mailchimp
Cons
  • So-so

Revainrating 4 out of 5

Excellent marketing automation platform

I like how easy it is to use once you have installed all the plugins you need. The customer support is also fantastic! There is nothing really bad about this software but if there was something I would change it would be the ability to make different types of email templates with multiple sections. It makes creating an entire campaign much easier than having to do everything manually or using another tool such as Mailchimp. We were looking for a way to send out automated campaigns without…

Pros
  • Easy interface, customization options are great (e g adding columns)
Cons
  • Ads can get very unprofessional sometimes because they take over your whole page