The platform is really easy for anyone with little or no experience in online marketing, it's very user-friendly - you can get up and running within minutes! I love that we have all of our emails integrated into one place so my team doesn't have multiple accounts which causes confusion when trying to track them down if something goes wrong (which happens far too often!).
We also receive notifications via email every time someone visits us from an external link like Facebook etc., this helpsβ¦