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Mintel In-Store Review

4

·

Excellent

Revainrating 5 out of 5  
Rating 
5.0
Marketing, Market Intelligence

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Description of Mintel In-Store

It’s where sales and marketing theories play out in practice. Where you can find out what’s really going on at the coalface of consumer choice – in stores, on shelves, in service, on price tags

Reviews

Global ratings 4
  • 5
    4
  • 4
    0
  • 3
    0
  • 2
    0
  • 1
    0

Type of review

Revainrating 5 out of 5

Very user friendly easy way in gathering market share analysis

I use it for research to get an estimate about how many items are sold by each retailer store or outlet etc.. Sometimes its difficult when there is no picture but i usually manage with just reading text only if needed some info from this survey which has been very helpful especially since we have so much information online now! The layout sometimes seems too confusing as well because all those pictures make me feel dizzy :P But once again not that big problem either!! It definitely helps us…

Pros
  • Accurate
  • Updates regularly enough within 4 days max
  • Good filtering optionsCons : Not easy at first
Cons
  • Not the best

Revainrating 5 out of 5

Great resource, just needs more detailed product info

I like that it is updated frequently as new products are released or discontinued from companies such as Coca Cola etc; however this means there may be some lag between when an item comes onto their website/website updates to reflect changes made by manufacturers themselves which could lead me into thinking something has been removed off store without being aware until after my visit! A great tool for keeping up with trends within different markets but not so good if your looking specifically…

Pros
  • Keeps you well informed
  • Helps keep prices accurate compared at other retailers
  • Ability make suggestions around product alternatives &/or deals in relation what people currently buy, i e how brands compete against one another.
  • Great ability identify areas worth researching further before spending valuable money eg "I love these trainers" yet no idea actually why..just know they seem popular
Cons
  • Minor Issues

Revainrating 5 out of 5

Very user friendly easy way in gathering market share analysis

I use it for research to get an estimate about how many items are sold by each retailer store or outlet etc.. Sometimes its difficult when there is no picture but i usually manage with just reading text only if needed some info from this survey which has been very helpful especially since we have so much information online now! The layout sometimes seems too confusing as well because all those pictures make me feel dizzy :P But once again not that big problem either!! It definitely helps us…

Pros
  • Accurate
  • Updates regularly enough within 4 days max
  • Good filtering optionsCons : Not easy at first
Cons
  • Not the best

Revainrating 5 out of 5

Great resource, just needs more detailed product info

I like that it is updated frequently as new products are released or discontinued from companies such as Coca Cola etc; however this means there may be some lag between when an item comes onto their website/website updates to reflect changes made by manufacturers themselves which could lead me into thinking something has been removed off store without being aware until after my visit! A great tool for keeping up with trends within different markets but not so good if your looking specifically…

Pros
  • Keeps you well informed
  • Helps keep prices accurate compared at other retailers
  • Ability make suggestions around product alternatives &/or deals in relation what people currently buy, i e how brands compete against one another.
  • Great ability identify areas worth researching further before spending valuable money eg "I love these trainers" yet no idea actually why..just know they seem popular
Cons
  • Minor Issues