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Oplytic Review

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Average

Revainrating 3.5 out of 5  
Rating 
3.5
Marketing, Mobile Attribution

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Description of Oplytic

Oplytic is a mobile marketing analytics and engagement software that improves sales and marketing effectiveness and helps enterprises run smarter mobile marketing, communication, and sales programs. It is our mission to embolden marketers to pursue their enterprise mobile strategies by helping them analyze their marketing and communication efforts, execute powerful tactics to engage users, and optimize media in channels that map to their objectives. We believe that communicating via apps and measuring the effectiveness of that communication will be one of the primary communication protocols for enterprises and organizations. Regardless of whether it is for the purposes of customer marketing, employee communication, or sales force enablement, mobile will be an integral part of how enterprises communicate. To support this vision, Oplytic has built a global platform with a diverse client base. Our clients include seven of the top 10 magazine publishers in the United States, five of the top 10 publishers in Europe, large professional member organizations, and more recently a large university in Australia. We are dedicated to serving the mobile community with products and services that help its members make informed and educated decisions.

Reviews

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Type of review

Revainrating 3 out of 5

Oplytic is a cloud based communication platform designed specifically for small businesses.

When we first approached Oplytic, we knew that we would need to expand our existing business communications. As we looked at other solutions, we realized that none of them could handle all the elements we needed in one solution. We needed a solution that would allow us to reach new customers, retain current customers, and continue to educate and train our employees. In addition, we needed a solution that was flexible enough to evolve as our business needs changed. Oplytic is exactly that. With…

Pros
  • We've found Oplytic to be extremely easy to use, yet powerful.
  • It is very intuitive.
Cons
  • The interface isn't quite as intuitive as we would like.
  • There are bugs that we have discovered while testing.

Revainrating 4 out of 5

Great tool! Easy to use and very effective.

This is a great service. It was a little hard getting the product into my phone, but once it was there, I love it. I've tried other marketing tools and this is by far the best one. It is easy to use, customizable, and does exactly what it says it does. You can customize the templates for each channel and send it out immediately to your customers. Once you get the hang of it, it is extremely easy to use. One thing that would help is if they could set it up so that when you send an email from…

Pros
  • There are no steps involved, everything is intuitive and makes sense
  • Great platform for sending out mass emails to clients.
Cons
  • Not many integrations with other systems
  • No ability to download reports.
  • It seems like there should be some features that aren't available at first glance.