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Persona by Delve AI Review

1

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Marketing, Digital Analytics

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Description of Persona by Delve AI

With Persona by Delve AI, you can create data-driven buyer personas for your business and for your competitors' businesses automatically in minutes. Operating at the intersection of marketing, analytics and applied AI, Delve AI's core technology leverages machine learning and AI techniques to summarize & humanize digital data, helping move from dimensions and metrics to people. Our offerings include: 1. Live Persona by Delve AI automatically extracts personas and journeys, segment-wise from web/mobile analytics data. It works on aggregated and anonymized analytics data from sources such as Google Analytics, adds industry specific insights, automatically segments users based on their behaviour, and leverages advances in machine learning to abstract personas for each segment. No more time-consuming manual analysis! Personas are auto-generated and kept all up to date. Gain clarity on your best-performing segment, refine your customer experiences and get targeting ideas to grow your business! 2. Competitor Persona by Delve AI creates competitor personas automatically. Specify one or more competitor domains and Competitor Persona by Delve AI will automatically generate persona(s) for those competitors. Analyze competitors and discover trends as they happen and uncover content, advertising and partnership opportunities with competitor intelligence!

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Type of review

Revainrating 5 out of 5

Highly recommended for enhanced Customer Retention

User persona is very helpful to understand user behavior & interest of our target audience which helps us market better. The tool has helped me learn more about my visitors as I used it extensively over three weeks during one month last year (my first experience with Personalization). It was not easy at all but worth trying out if any such tools are available from within LinkedIn itself because that's how we've got this particular piece right now! We're able to build profiles using insights…

Pros
  • Easy To Use
  • No coding required.
  • Customizable analytics for each data set you load into your account
Cons
  • Almost everything is ok