The ease of use, quick loading time & customization options available! I love that it has many different plugins for various platforms (including Mac). If you're looking at using this app make sure your computer specs are up-to date because if not then there will be issues when trying add effects or uploading pictures from other programs like Photoshop/Lightroom etc., It's also really expensive but worth every penny in terms of how much content can create within one project alone - we've beenβ¦