I like how it can be used for more than just price changes as well! It has been very helpful in our business when we are trying to figure out what products will sell best at which time of year or during certain seasons/holidays etc.. The only thing about this program i do not really care much too but sometimes they have some lag times with their updates so its hard keeping up wtih them if you havent checked your emails often enough (I know thats probably an obvious one). We use PW almost dailyβ¦