Profitero Review

Profitero is the eCommerce analytics platform of choice that helps the world’s leading brands grow sales faster and become more profitable anywhere they sell online. With Profitero, brands can measure their digital shelf performance and gain actionable insights across 8,000+ retailer sites in 50+ countries. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to improve their eCommerce performance, including Beiersdorf, Edgewell, General Mills, Heineken, Kids II, MillerCoors and L’Oreal. Our two core SaaS technology products that are accessible via a single platform are: AMZ Maximizer - This is a full-funnel, comprehensive solution for managing and optimizing your Amazon sales performance - allowing you to understand the factors driving your sales and competitors sales on Amazon. You can: -Estimate down to the product-level your daily competitor sales (both 1P and 3P) for any category. -Understand total sales within a category and category growth rates. -Estimate daily, absolute traffic and conversion rates for your products. -Connect the cause and effect between sales increases or decreases and specific factors on the digital shelf. Digital Shelf 360° - Across any retailer globally, monitor and optimize your key eCommerce performance drivers daily. Including: -Assortment & Availability: Easily check to see which of your products are being listed on retailer websites, track new competitor products and monitor inventory levels across retailers. -Placement: Measure visibility across search keywords and retailer browsing categories, see which brands are sponsoring specific search terms, benchmark the characteristics of well-positioned products, improve findability and increase share of page one results. -Pricing & Promotions: Understand pricing and promotion across retailers, categories, and competitors. Monitor price changes, promotion rates, and MAP or MSRP violation rates. Identify price changes, first movers, and Buy Box losses. -Product Content: Be alerted when content is incorrectly displayed across retailer websites or where content is out of compliance with your brand standards. Understand how your content benchmarks against competitors. -Ratings & Reviews: Track all product reviews, compare consumer sentiment for your products against your competitors’ products, and benchmark against best-selling products by category and competitor.