I like how easy it was for me as an individual customer or prospect, because all of my contact info gets automatically updated in one place when changes are made! It's so much easier than having multiple systems/applications (like HubSpot) with different platforms - just keep everything centralized within PublItrac!! The fact you can see what campaigns were created from where makes this software very powerful. Definitely take advantage if they offer any discounts at time; otherwise not reallyβ¦