Serious. I wear them every day and have my third pair in 4 years, more for dog chews than anything else. They cost $35-$50, they seem to change depending on the season. All prices suit me, I don't care, this is one of my favorite products. You have to give the couple a few weeks before they really shine. The bottom and sides hug your foot and not only feel great, but look even better. I've worn them in tons of water, tons of mud/dirt/outdoors and they've still been great. After about a year the