I like that it is very easy to use, you can make your own content or choose from pre-made templates so there's no need for someone else do all of this work! It takes time but if done right will be worth its weight when used with other platforms such as Facebook ads etc., The platform itself doesn't have too many features which makes sense because they are trying build up their audience first before adding more bells & whistles - however once we've built our base then who knows what might comeβ¦