The user friendly UI, excellent support in making changes as per our requirement; very easy to use for non-technical users also! We were looking at different marketing automation tools with good flexibility options like ability of targeting multiple campaigns simultaneously etc., I am glad that we chose TapCliq after going through their demo's which seems more flexible than other similar products such has Eloqua or Marketo - Ability To target Customers/Clients using Multiple parameters (likeβ¦