Tercept Unified Analytics Review
2
·
Very good
Rating
4.5
Marketing, Marketing Analytics
Description of Tercept Unified Analytics
Tercept automatically aggregates and organizes all your monetization data (adservers, adexchanges, adnetworks, SSPs), analytics data (GA, Flurry, Appsflyer, Firebase, HasOffers, Tune, AdJust) and marketing data (FB, AdWords, Instagram, Mailchimp, PushEngage, PostUp) into one single dashboard with powerful querying and visualization capabilities. You can map data across sources, setup custom reports and automate 100% of your reporting. With Tercept, you spend less time on downloading reports, and more time on generating insights & improving ROI.
Key Features -
1. 100s of API integrations with leading monetization, analytics and marketing platforms
2. Support for niche/local ad-networks, SSPs and prebid partners
3. Data collection through APIs, scheduled reports, storage locations (S3, Dropbox, GCP), google spreadsheets, one-time uploads, etc
4. 100% flexibility to combine data from different data sources to create custom dimensions, metrics and reports
5. Export data in real-time into Google Spreadsheets, Google Data Studio, Google Cloud Storage, Tableau or any BI tool of your choice
6. Support for data in any format including csv, xml, xls, json etc.
7. Fully customizable dashboards
8. Data normalization across timezones, currencies; Metric and dimension mapping across platforms
9. Fully customizable logins (Role based access control): customize dashboards by login; customize tables, metrics and dimensions for every login
Pros
- Easy way To consolidate your information
- Great ability connect disparate platforms together
- Intuitive UI & UX
Cons
- Not being able do manipulate analytics easily