I like how easy it was for me as an agency owner/manager, with no technical knowledge at all (just basic HTML), in just about 30 minutes or less we were able to launch our first campaign! The platform has some great features such as customizing your landing page before going live; this allows us more control over what works best when reaching out prospective advertisers.
We also love being able use their API's which help drive traffic back into my site from other platforms - another win-winβ¦