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Urlooker Review

3

Β·

Very good

Revainrating 4.5 out of 5Β Β 
RatingΒ 
4.3
Analytics, Analytics Platforms

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Description of Urlooker

Urlooker is a business intelligence software for automating tasks of monitoring changing information on web pages, such as competitor updates, prices and news.

Reviews

Global ratings 3
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  • 4
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  • 3
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  • 2
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Type of review

Revainrating 5 out of 5

Intuitive interface and great for ad hoc reporting

I like how easy it’s to create custom reports using formulas that are intuitively set up once you understand what they do. The UI isn't very polished - sometimes when I'm making changes in one part of report all other parts will update which can be annoying if there's already data showing somewhere else within your screen or dashboard. Also some features don't seem fully functional (like drag/drop fields). However these issues aren't really problematic enough not to use. Reporting needs are met

Pros
  • The UI isn't very polished sometimes when I'm making changes in one part of report all other parts will update which can be annoying if there's already data showing somewhere else within your screen or dashboard
Cons
  • Almost everything is ok

Revainrating 4 out of 5

Useful analytical suite which brings together many aspects

I like that it has great flexibility of adding and displaying charts in reports. In one word - ease. It's not very easy to find a good fit for everyone. You need knowledge on how to setup the system and what exactly you would be after with the dashboard. If you're looking for a robust analytics platform to pull data from external sources and display them in dashboards with ease then this is definitely your tool! We are using Urlooker to gather data from various social media websites and display

Pros
  • I like the mobile platform and user friendly dashboards
Cons
  • Lack of social media integration not very useful for marketing managers who work with social media platforms

Revainrating 4 out of 5

User friendly cross sector platform for realtime competitive analysis

The program allows you to see at all times what competitors are doing in order to adapt your own marketing plan accordingly; it has an excellent UI that makes things easy & very intuitive! It's not perfect - there can be some problems with certain browsers (such as chrome) but we've found solutions using other programs/browsers which have helped us get along without any issues so far. I would recommend this product if one needs good insights into their competition AND they're looking something

Pros
  • Great user interface even for non tech savvy people
  • Easy visualization how many conversions come through each touchpoint
  • Very complete insight about organic searches across major search engines including paid results from google adwords campaigns(i know i sound like marketers' paradise!)
Cons
  • Some bugs related especially around Google Chrome
  • Can't track affiliate links via tracking url when linking directly