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Webspectator Review

2

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Very good

Revainrating 4 out of 5Β Β 
RatingΒ 
4.0
Digital Advertising, Publisher Ad Management

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Description of Webspectator

WebSpectator Ad Exchange Network is the worlds first and only MRC Accredited real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element.

Reviews

Global ratings 2
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Type of review

Revainrating 4 out of 5

Detailed Insights Into Your Site Viewers

The best thing about webspectator compared to others in this space is their ability to provide detailed insight into who actually views your content. They have an incredible team of data scientists with deep expertise analyzing user behavior patterns around different types of media like video/web pages. Their UI could be improved. It can get confusing for new users when you're trying to figure out which part of the dashboard shows what information. I would recommend webspectator over other…

Pros
  • Detailed viewership analytics
  • Great support staff that works hard at solving issues quickly.
  • Can do custom tracking if needed, or set up specific campaigns within websites already running webspectators code great product!
Cons
  • Not sure why there isn't more integration between WebSpectate & Google Analytics
  • Difficulty getting accurate reporting sometimes due

Revainrating 4 out of 5

Easy to use but expensive if you keep it going

I liked how it was easy to use through our website but could be more interactive with other features for example reporting which would have been nice if we had all of these options available. The cost can get expensive after awhile so its important you know your budget before using this software as there are many different packages out their depending upon what one meets needs best. We were able to see exactly where users stopped while browsing websites giving us an idea about why they left…

Pros
  • We found it to be very easy to use and the ability to see where users are dropping off for a few seconds or hours at a time is very important for our business
Cons
  • There are other features such as reporting that we would have liked to have been available