Wizdeo Analytics Review

Wizdeo, digital agency expert on videos, is the worldwide leader in YouTube performance tracking & a leading MCN in Europe. From brand content video production to its hyper targeted broadcasting on YouTube, Wizdeo helps brands define their paid/owned/earned media strategy. Wizdeo’s services are based on WizTracker, a Big Data statistic tool and video marketing suite, which tracks, analyses and provides actions recommendations on videos and channels on YouTube and which focus on 2 areas : Audience Intelligence : Wiztracker collects daily audience datas on more than 1 M creators, 300 M contents (videos, posts...), 17 000 brands on YouTube, Facebook and Instagram. The platform has created a panel of more than 40 M unique visitors to qualify creators and brands audiences and allow them find the best partners on their social medias. This unique data hoard enables us to provide more than 70 KPIs for all tracked creators and brands : - Demography and centers of interest of audiences - Audience proximity between influencers and brands - Paid vs organic view volumes - Content visibility & trends - And many more ... Performance Intelligence : Wiztracker tool delivers sophisticated performance analysis by showing evolution in time of each KPI (over 3 years data historic data) and comparing with KPIs of other creators and brands. Wiztracker benchmarks each client by identifying the most relevant brand and creator partners/competitors and then comparing KPIs and positioning performances vs. averages of relevant peers. The platform is the only one in the world to predict creators and brands channel performances: for example audience volumes over the next year, or first 2 months views for a newly uploaded video.