Second Update: I washed my hair 12-14 times in 6 weeks and color was just ok on bleached hair vs new growth with grays, it faded after 3-5 washes on roots and grays; THIS IS DEFINITELY NOT A 45 wash product however it’s better than IroIro for longevity, added a pump of NYM Curl Talk condition to each color and it helped with applying color and the smell.Update: two washes and a week later the color is still getting onto linens, hands, shower. Wet and dry, color will coat your hands and only washSee full review