It is FMFW now, Free the money, free the world. It is better suited and I like this branding. It is always cool to see a good marketing in crypto space. Moreover there are new newsletters and promotional activities. I think this will help accelerate adoption and attract new customers. I will add that I have received more coins for taking part in their competitions. Overall I think that it is going to the right direction but with some exception. I can see their fees are quite high, above average, but the liquidity and user base is rising. It is serious contender in the space now but should lower fees. There could be some improvement with the yield also.