LoyalCoin is a cryptocurrency focused on customer loyalty which aims to replace and improve traditional loyalty point systems. LYL is a token that serves as the currency in the LoyalCoin ecosystem. It unites the different industries and their loyalty. In traditional systems, it is only possible to use loyalty points in the same store. The objective of the project is to become a gateway allowing to be rewarded for the purchase or use of products or services. All your loyalty points are gathered thanks to the LoyalCoin application. You no longer have to remember the number of points you have, download 10 applications or keep 30 loyalty cards. You can then use your points or rewards, which are LYLs, to pay with partners.