The best thing about this tool is that it allows you to create an interactive funnel with multiple paths so your prospects can be guided through different options till they find what suits them best. This lets me understand my customer's needs better than ever before, and helps in reaching out to more customers of mine. I also like how smooth the interface is once I get started using it! It does take some time to get used to as well. But if you are willing to put in the effort then there will be no issues at all. Using this software has helped us understand our target market very clearly. We have been able to reach many people who would never have thought of coming into contact with us otherwise. There was a lot of confusion regarding which path should we go for when creating a landing page but now everything is clear thanks to groovefunnels.