The ability for us as an organization with no IT department or support staff in house was able use this software without any problems at all! There are many features I like about it that made my job so easy but one of them has been its price point which makes me sad because you can't really afford not having something up if your business grows quickly enough - we were using nothing before other then excel spreadsheets/pivot tables ourselves (we have very limited tech resources).
With augment there's literally everything from creating dashboards through managing user accounts etc., anything related i guess could be done by writing code yourself too..