The texture is honestly like a more elastic glue and it holds well and for a long time, but it looks very unnatural. It moves your eyebrow hairs and makes it stick whichever way you move your brush, which is great if that's what you're looking for, but if you want a more natural look, I would not recommend it. My favorite product is by benefit cosmetics, the 24 hour brow setter which has a more pleasant texture. The only downside is the price. If you don't want to spend too much money and you're willing to deal with a learning curve, this is honestly a good product.
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