The ability for me personally is that it pulls data from multiple sources so you don't need one website per channel like other platforms do! It also links up with any CRM system which makes my life easier since I can keep all info right there without having to go back through another tool if needed later down the road. There's nothing really about this platform itself specifically but sometimes certain aspects take awhile getting used too especially while learning how everything ties together within your account profile. Definitely worth looking into though once setup correctly its very powerful!! We use momentfeed primarily because we want our sales teams reps' daily activities tracked across channels; be able to see where each rep spends his/her day working outbound vs inside work flow etc. This gives us insights not only what campaigns / content works best internally however who might benefit most form new external opportunities being presented via social media advertising efforts.