The integration with our Magento website really makes it easy to get insights into what we need from them, so that I can make well informed decisions about future integrations as they are needed in different areas at specific times within campaigns or customer journeys etc - which enables us not only stay ahead but also do things more efficiently by using data rather than gut feel/common sense! For me this has been extremely valuable over my career (15 years) working across various roles including Marketing Manager & Senior Account Executive where most people relied upon their own judgement instead :).
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