The text display is crisp and focused. I feel comfortable reading the article and programming the code. And the 4k video color is perfect, very natural and beautiful. I can't find any cons other than the price. Update: I think this model is a bit overpriced at the moment ($749). And the U2720QM, which is identical to the U2720Q, retails at $554. They are actually the same, the only difference is that the U2720QM comes with an HMDI cable and the U2720Q comes with a DP cable (both monitors have the same connectors, including HDMI and DP). On the other hand, for everyday office work, the S2722QC/S2721QS are almost the same in terms of sharpness and text color, but the S2722QC was much cheaper (under $400) and the S2721QS was only $319. Maybe the U2720Q has more brightness, but it doesn't matter if you use it as a text editor and PDF reader.
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