I love that it allows me to create my own custom templates for different types of content, allowing us to keep our site unique every time we update. For example, if I wanted to do an article about something specific like "The Best Way To Get Rid Of Pimples", then I can easily design my template with all relevant information already included so there's no need to add things manually or copy/paste from another place. It takes some getting used to since you have to learn how to use this platform but once you get your head around it everything falls into place pretty quickly. The layout is very simple when creating articles but when editing posts I find that sometimes things are missing (eg formatting). This isn't always their fault because they're not giving enough options within the editor itself; however I've found a workaround by adding code through HTML tags. However,.