The ease at which I can change templates without having technical knowledge or experience with digital signage software! As an agency we were looking into different products but they all had similar features so it was difficult choosing one over another until this came along!! Great product overall - easy enought for newbies as well experienced users alike (we're not!)-easy setup process & great support team.- no complaints here whatsoever. We love using wallflowers network because its very user friendly allowing us to create customised content really quickly via our own website rather than relying solely upon their system built out template library. Great software to be able to quickly setup new screens, change layouts or edit existing ones. The software does require some degree of expertise to navigate through the system. If you don't know how to navigate through the software, it's not very user friendly. Easy to use if you know what you're doing. Just get up to speed. We're using wallflower to display ads in our office.