Comes out of the tube like a warm syrup, with a slight soapy smell and no mint burn. Well! This shaving gel has a high glycerin content. This is a good indicator of its quality. There are cheaper thickeners. Another thickening agent is fat derived from coconut oil, followed by the ubiquitous sodium laureth sulfate, which has soapy properties. They also inject some aloe - it's always good to hear about aloe, the sweetest of balms. Also, they add green tea, willow bark, camellia, passion fruit extract and maybe magic scales - call me cynical but their position is too low. in the list of ingredients you put them under the heading "Marketing". Yes, it has all sorts of magical ingredients, but what matters to me is that the gel sticks firmly, making for a very comfortable and smooth shave. .
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