I'm not a big "herbal" person, although I have friends who really are and one of them convinced me to try this stuff. That's exactly what I did, even though I've been a long-time toothpaste shopper from well-known brands. The actual brushing experience was good, feels and tastes good, a little better than usual. But what prompted me to write this review was the longevity effect: I don't know which component is at work here, but the effect is the next morning significantly better, both for me and, more importantly, for my other half. That alone justifies the slight difference in cost.
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