The ability to create multiple campaigns in one platform, as well as having all of our data stored within this tool makes it very easy to use! I wish that there were more templates available so we could have less work creating custom ones. It would be great if you had an option where your customers can add their own products into certain campaign types through some sort of barcode scanner or something like that. We are able to track ROI by product type (e-g., apparel vs nonapparel) but not by individual SKU's which has been helpful when trying to figure out what items need improvement from a customer perspective.