I like the ability to track the same user from one page to another and also how easy it is to see the entire path that the user took to get to a page. The interface is not very user friendly and you have to spend a lot of time getting used to it. I think this is because it is geared more towards higher-end users. There are a lot of features that are not visible on the first use. I think that as a company that is trying to streamline the process of making a user more efficient, this is a great solution. The company is trying to make the process of making a user efficient easier. They are trying to create a one-stop shop for their clients.