The ability for me as an influencer, I can engage with my audience where ever they are at any given point of time which is very helpful especially when i have multiple projects going live or am working remotely from another location! It's not easy to manage all these accounts but it doesn't mean that there should be something wrong about this tool because everything has its pros and cons! You need to work hard if u want results.
Its really good platform to build relationships, engagements & collaborations between people who share similar interests/passions etc.