I like that they are able to set up campaigns for multiple channels such as social media posts with Facebook ads or Google Adwords (or both). Also love how you can track everything from clicks all way through conversions once someone has clicked one link vs going directly there yourself via URL etc.. There's not much out their yet but we've been using them since last year when our old platform didn't have some things which were essential now so no complaints here at least :) Their customer service team helps guide users along too where needed - nothing bad about this really just helpful if unsure what something does/is capable off haha :P.