The ease with which I can see what users are doing when they visit my website is great! There isn't anything about having an account set up at ContentSquare as such - just use your Google or Facebook credentials if those match their systems already (if not then signup). It might be nice but doesn’t feel like there should need any more than using these other 2 accounts would require anyway? If all else fails go through them because its easy enough once everything has been setup correctly otherwise don;' t bother unless u r looking specifically from another service provider who wants something similar etc.