I am an online retailer and I package my products ready to give to my customers. Everything I use is colored purple (except the boxes). I was having trouble with my gift boxes staying completely closed when the item was in due to tissue paper and bubble wrap and I found this purple string and decided to give it a try. It goes perfectly with my purple mailboxes and really goes with everything I use! Now I just tie a little to the box, it stays secure and looks like the perfect gift worth giving. Really completed the look for me. It's a beautiful deep purple color, not too thick and not thin, Very strong and non-rigid yarn, therefore comfortable and easy to tie. Doesn't look cheap by any means and can be reused once my customer opens the box. I definitely see this being used for crafting, but for me it really helps get all my wrapping together.
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