The tool was easy enough for our team of 3 people who are not web developers, but do have good computer skills (and some knowledge) in design/layout tools like Photoshop & Illustrator - we were able get it up running with very little help from them at all! We also had no problems getting more technical support as needed once things went wrong or didn't work quite right initially when setting everything out together via chat sessions etc., which helped us solve any issues quickly without needing an actual person there physically supporting each step along the way!