I like that we can create custom dashboards with our own metrics to measure performance against KPIs or other goals (we are using it as part of my job). It helps us keep track in real time across multiple channels which allows me focus more about what matters - results! Not much so far but definitely worth giving them another go once they have had enough exposure through their launch campaign :) We're solving customer acquisition challenges by creating bespoke campaigns at scale via different digital platforms such as Facebook & Instagram Ads etc..