The user interface is good and easy for anyone who has basic knowledge of IT tools. It can be used by any individual with little technical experience as well. I really like how it takes into consideration all my details about my website so that i don't have to go through this process multiple times. There are some features which were not working properly when first released but they recently fixed those things. They do offer excellent support in case there is something that you aren't able to figure out yourself. We've just started using them two weeks ago and we're already seeing great results! Since we use A/B tests, we want to know what people prefer most. Before intelli maximize we didn't realize how many different factors could affect conversion rates. Now that we understand these differences better, we can make changes accordingly and improve conversions.