This is a well-made hat. It fits both my 4 and 7 year old boy (and me by the way). A 4 year old has a little more room on top of the hat but it holds up well and does its job (keeps head warm). I washed it in a garment bag and laid it flat to dry and it didn't seem to shrink much, if at all. You can easily remove the logo if you wish as it is barely sewn onto the hat (just the corners of the triangles). I wouldn't say it's very soft but it can be compared to other winter hats we have. We love it.
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