This software has been developed by our team with many years experience in this field to provide our clients the best way to manage their PPC campaigns, for that we choose this solution. We have used other solutions but they had some bugs or limitations that made them not so good. But we are sure that this one will be much better because it's from Adoptic. They are always working on new features to improve the performance and user interface. Nothing special about it. Try it. It will be amazing. As I said before, we have realized that there were some limitations with the previous solutions so we decided to try AdOptics. This one has solved all these issues.