It's a few miles more convenient than my typical label printer. It's faster, easier, more powerful and easier to use. I bought it because I was curious about the QR code capabilities it has (I use computer vision a lot so QR codes are nice to have/print). Generating new code is SO easy and I can imagine it will be a powerful tool for small business owners. Not sure if the main comment for tracking online searches - no evidence for that. Also, there are probably other apps that are much more intrusive, but that's beyond this review. This label printer is amazing!
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