The benefits are endless when you have an intuitive platform to help your business run smoothly with automation! It's easy for customers too - they don't need technical skills or training in order to utilize it effectively.- Automation helps us keep our processes simple & consistent so we can focus more time solving customer issues than managing them (which I love). Easy reporting options allow me see trends within my data/customer groups which has allowed us as a team take better actionable decisions at all levels from front line staff support right up to CEO level meetings.