The ease of use for managing multiple accounts; abilityto customize reports as per our needs/requirements (also helps with data collection); overall responsiveness from team members when ever we have questions / concerns about any aspect relatedReputatino management or Data Collection etc., Reporting tool not so great but can be customized easily using filters provided by reputed third party vendors like Google Analytics - Have tried few other products available out there- none comes close! 1) Ability To Customize Reports As Per Our Needs 2). Helping us collect more insights 3.) Easy Integration With Other Third Party Tools 4.). Automated Response For Emails 5 ). Can track User Behavior And Trend Analysis 6 ) Great Customer Support 7).[Easy integration ]8)- Integrations9.- Good UI10-) Responsiveness 11.*Can Be Used By SMEs 12)*Great Team 13*Good ROI 14*.Ease Of Implementation 15*) Very good support16 *Helpful Documentation.